Client: Carmelo Anthony – Executive Producer
NBA All-Star Carmelo Anthony is moving into podcasting.
The former New York Knick and his content company Creative 7 have teamed up with Audacy-owned Cadence13 to launch the What’s In Your Glass? podcast.
The ball player, who is in the top ten of all time scorers in the league, is adapting the wine-focused YouTube series into audio form.
On the series, which will launch on July 22 and be available across podcast platforms and on YouTube, he will talk wine with the likes of Mark Cuban, Andra Day, Shaka King, T-Pain, and JJ Redick.
He will talk to guests from the worlds of sports, wine, business, entertainment, music, politics, and more over a glass or two as well as spearhead in-depth conversations about the timely issues facing our society including social justice.
Anthony is at the forefront of a growing wine movement in the NBA, widely considered the unofficial wine ambassador to the league and responsible for increasing the interest of the likes of Dwyane Wade, LeBron James and Chris Paul during a 2015 boat trip.
“I’m excited to be working with Cadence13 to bring back What’s In Your Glass? in a brand new format and introduce it to the world of audio,” said Anthony. “We have some incredible conversations lined up, so I can’t wait for listeners to pour a glass and join us each week as we talk about life, current events, and of course, all-things wine.”
“We’re thrilled to partner with world-class athlete, and a leading voice for social justice, Carmelo Anthony as he continues to achieve greatness on and off the court,” added Chris Corcoran, Chief Content Officer. “As he explores his passion for wine and more, we couldn’t be more excited to welcome Carmelo to the Cadence13 family and listen to these conversations.”